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Administrative & Staff Job Classifications

Class Specification Title: Marketing and Communications Specialist

Series: Marketing and Communications

Levels in series: 1 | 2 | 3 | 4










The Marketing and Communications Specialist is the first level of a four-level Marketing and Communications series.  Incumbents perform paraprofessional level duties in promoting the image of the College by conducting surveys and research, responding to inquiries, and participating in a variety of events. The Marketing and Communications Specialist is distinguished from the Marketing and Communications Coordinator by the paraprofessional level duties performed.


These duties are a representative sample; position assignments may vary.

  1. Assists in developing communications presentations and participates in outreach events.  Daily 25%
  2. Assists in developing, writing, and producing promotional materials to create public awareness of programs.  Daily 25%
  3. Meets with staff, students, and outside representatives to communicate new developments and programs.  Daily 5%
  4. Responds to inquiries from the staff, students, and other individuals or organizations.  Daily 5%
  5. Conducts research and tracks information for reports.  Weekly 20%
  6. Supports special meetings, conferences, and recruitment opportunities for staff, students and outside representatives.  Weekly 15%
  7. Assists in survey work by organizing databases, coordinating surveys, and entering data.  Monthly 5%
  8. Performs other duties as assigned.


  • Not applicable.

Training and Experience (positions in this class typically require):

Associate's degree in Public Relations, Communication, Marketing, Journalism, or a related field and two years of related communications support experience; or an equivalent combination of education and experience sufficient to successfully perform the essential duties of the job such as those listed above.

Licensing/Certification Requirements for some positions in this class may require:

  • Valid Arizona Driver's License.

Knowledge of (position requirements at entry):

  • Basic communications  principles
  • Effective presentation principles
  • Survey formats

Skills in (position requirements at entry):

  • Preparing promotional materials and events
  • Conducting surveys
  • Coordinating and participating in outreach events and presentations
  • Conducting research
  • Developing reports
  • Using computers and applicable software applications
  • Presenting and communicating publicly
  • Communication, interpersonal skills as applied to interaction with coworkers, supervisor, and the general public

Physical Requirements:

Positions in this class typically require:talking, hearing, seeing, repetitive motions and fine finger movements – using the fingers to manipulate/handle objects such as typing, sorting papers, activating buttons, sorting/separating small parts.

Light Work: Exerting up to 20 pounds of force occasionally, or up to 10 pounds of force frequently, or negligible amount of force constantly to move objects.  If the use of arm and/or leg controls requires exertion of forces greater than that for Sedentary Work and the worker sits most of the time, the job is rated for Light Work.

NOTE: The above job description is intended to represent only the key areas of responsibilities; specific position assignments will vary depending on the business needs of the department.

Classification History:
Draft prepared by Fox Lawson & Associates LLC (DJG/LM)
Date: 03/01, 10/12, 09/15, 04/16