Administrative & Staff Job Classifications
Class Specification Title: Marketing and Communications Coordinator
Series: Marketing and Communications
The Marketing and Communications Coordinator is the second level of a four-level Marketing and Communication series. Incumbents perform professional level duties in assisting College departments with communication strategies implementation, and in evaluating results. The Marketing and Communications Coordinator is distinguished from the Marketing and Communications Specialist by its professional level duties. The Marketing and Communications Coordinator is distinguished from the Marketing and Communications Manager which performs supervisory and managerial level duties.
TYPICAL CLASS ESSENTIAL DUTIES:
These duties are a representative sample; position assignments may vary.
- Assists in developing, implementing, and evaluating communication strategies plans, community relations projects and campaigns, and workshops. Daily 35%
- Designs, writes, and distributes promotional materials including brochures, bulletins, schedules, advertisements, program guides, digital and social media, and other items for programs or events. Daily 25%
- Assists in promoting events via social media networks, district-wide digital signage, College web pages, media releases, and online, radio and print advertising. Daily 10%
- Addresses marketing strategies and other concerns; responds to questions from faculty, administration, staff, students, and the public. Daily 5%
- Coordinates media and communications activities by developing and maintaining news releases, internal and external contacts, web messaging, digital and social media messaging, and other information resources. Weekly 10%
- Coordinates and facilitates internal and external events to promote College Campuses and programs. Weekly 5%
- Oversees and maintains databases for market analysis, training requirements, or other objectives related to communications strategy development. Daily 5%
- May serve as a lead or may supervise staff which includes assigning, monitoring work and providing work direction. Weekly 5%
- Performs other related duties as assigned.
POSITION SPECIFIC RESPONSIBILITIES MIGHT INCLUDE:
- Incumbents may be required to travel to different locations.
Training and Experience (positions in this class typically require):
Bachelor's degree in Public Relations, Communication, Marketing, or Journalism and two years of communications experience; or, an equivalent combination of education and experience sufficient to successfully perform the essential duties of the job such as those listed above.
Licensing/Certification Requirements for some positions in this class may require:
- Valid Arizona Driver's License.
Knowledge of (position requirements at entry):
- Current marketing trends
- Program management techniques
- Public Relations and Communications principles
- Database management
- Digital media and social networks
- Advertising principles
- Presentation principles
- Journalism principles
- Data analysis and interpretation
Skills in (position requirements at entry):
- Writing and editing promotional materials
- Prioritizing and assigning work
- Developing and implementing communications strategies
- Designing, implementing and evaluating communications strategies
- Establishing and maintaining media relationships
- Utilizing computers and applicable software
- Adhering to budget specifications
- Communication, interpersonal skills as applied to interaction with coworkers, supervisor, and the general public.
Positions in this class typically require: talking, hearing, seeing, repetitive motions and fine finger movements – using the fingers to manipulate/handle objects such as typing, sorting papers, activating buttons, sorting/separating small parts.
Light Work: Exerting up to 20 pounds of force occasionally, or up to 10 pounds of force frequently, or negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for Sedentary Work and the worker sits most of the time, the job is rated for Light Work.
NOTE: The above job description is intended to represent only the key areas of responsibilities; specific position assignments will vary depending on the business needs of the department.
Draft prepared by Fox Lawson & Associates LLC (DJG/LM)
Date: 03/01, 09/12, 09/15, 04/16